Brand Identity — Logo System Rev. 01 — 2026

The Zokey mark.

One house, many worlds. The identity is built on a single idea — a central mark orbited by colored worlds, each one a future subbrand. Three expressions, one system.

(01) Three Directions
01 — Orbit Primary

The house at center, three worlds in orbit. The conceptual core of the system.

Z
02 — Monogram Icon

A compact Z with a single world. For avatars, app icons and tight spaces.

Zokey
03 — Signature Wordmark

The full name trailed by three worlds. The horizontal lockup for headers and sign-offs.

(02) Primary Lockup
Zokey

Horizontal lockup — mark + wordmark, optically balanced on the cap height.

(03) Construction & Clear Space
r 120°

Geometry — worlds set on a single ring at 120° intervals. Dot Ø = 0.19r.

x

Clear space — keep a margin of x (one world-diameter) on every side. Nothing intrudes.

(04) Sizing & Color
88
48
24
16 min

Minimum size — 16px digital. Below this, use the solid monogram.

Full color
Mono ink
Mono reverse
Color on dark
(05) Backgrounds
(06) App Icon & Favicon
Icon — Orbit
Z
Icon — Monogram
64
40
28
(07) Subbrand Application

Each future subbrand inherits the orbit and claims one color — a single world lit while the others rest. One system, infinitely extensible.

Subbrand 01
Subbrand 02
Subbrand 03
Subbrand 04
(08) Misuse
✕ Don't stretch
✕ Don't rotate
✕ Don't clash
✕ No shadows / recolor